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Real Estate agents, if you want to be the agency of first choice in your agency draw area you must demonstrate to the property owners that you’re the expert they should choose.
You can’t tell people this – you have to demonstrate it. And the way to do this is with a regular newsletter.
A regular newsletter – or property report, keeping residents informed as to what’s happening in the local property market is the key to differentiating yourself from your competition.
By providing something of interest to your target audience you’ll find that over a period of time a greater awareness of your agency will develop and it will be regarded as the expert in the area.
It really is a case of having to ‘give’ before you ‘get’ – giving what people want and need, rather than the typical ‘salesy’ brochures put out by every other agency. |
Are you realising the lifetime value potential of your customers?
As you would know, the most profitable client is the repeat client.
Newsletters help build customer loyalty, they differentiate you from your opposition, they encourage customers to use your full range of services and they increase referrals.
Your newsletter can be your dealership ‘work-horse’ helping to build a fence around your ‘herd of customers’ to keep the rustlers at bay while your newspaper advertising works towards attracting new ‘customers’.
Without a customer relationship newsletter, your business is simply a chaser of new clients rather than one that’s building success upon success.
A newsletter costs very little per client and can be one of the biggest contributors to your business that you can possibly have. |
Printed or electronic?
What’s the verdict?
To read – click here
The economics of print
To read – click here
Are you aware of your business’s
most valuable asset?
To read – click here
Frequently asked Questions
about newsletters
To read – click here
25 Key Benefits using Customer Relationship Newsletters
To read – click here
Expos: a fantastic tool that gets
better results
To read – click here
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