How to get more people to read your advertising to achieve better results…

If you want to achieve better results with your advertising it helps if you understand how people’s brains work – and how decisions are made.
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Does your advertisement look too much like an advertisement?

As people look through newspapers and magazines, one of the things most people become almost ‘blind’ to is the advertisements.
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In the development of company brochures, content is king

There’s a saying in regards to promotional material ‘Content is king ‘. Unfortunately in the development of company brochures, content is often sacrificed for looks.
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