What is spam? Are you pushing your luck?

What is Spam?
Just lately the issue of what actually constitutes ‘spam’ has been raising its head.
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How can you make your catalogue a lot more effective?

Why is it that so many companies when they produce a catalogue abandon a key rule of salesmanship? You would think they’d never heard of “sell the sizzle not the steak”, “sell with benefits not just features.”
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Newsletters can be a highly effective marketing tool

A classic story of how a marketer used a newsletter to great effect…
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