Classic examples of ‘headline deficiency’ in advertisements

It seems to be forgotten that the headline is the most important part of an advertisement. Just like a story in a newspaper or magazine or on a website - it’s what draws people into reading it.
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What is case study? Have you considered using it?

A case study is a "product or service success story"- a short article telling how a customer’s problem was solved by using your product or service.
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How to make printed & electronic newsletters work for you

Without doubt newsletters are one of the most popular and successful means of maintaining contact with customers to maintain ‘presence of mind’, to invigorate a customer’s interest and to assist a business with customer retention…
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