Good ads give people good information

What one needs to think about in writing good copy for advertising is that readers are looking for information
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Classic examples of ‘headline deficiency’ in advertisements

It seems to be forgotten that the headline is the most important part of an advertisement. Just like a story in a newspaper or magazine or on a website - it’s what draws people into reading it.
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Are you aware that your agency could be the ‘Bunnings’ of the real estate market – in your area?

Real Estate Agents: Add this system to your agency’s marketing – and I promise you, you will do so much better in winning listings! If I said to you ‘hardware’ or ‘tools’ I’ll bet the chances are high you will immediately think, ‘Bunnings’. Has it occurred to you why there’s that auto
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