We provide services
such as:

• Newsletters
• Website text
• Publication Writing/Design
• Brochures, Sales Reports
• Direct Mail Packaging & Distribution
• Magazine writing and design

Printed or electronic?
What’s the verdict?
To read – click here

The economics of print
To read – click here

Are you aware of your business’s
most valuable asset?
To read – click here

Frequently asked Questions
about newsletters
To read – click here

25 Key Benefits using Customer Relationship Newsletters
To read – click here

Expos: a fantastic tool that gets
better results
To read – click here

Let’s look at how practical and profitable it is to mail your customers a printed newsletter.

A feature of a printed newsletter is that the more you print the lower the unit cost.

Some businesses produce just a few hundred while others have them produced in their thousands.

Having a few hundred written – designed – printed and dispatched means that the unit cost will be significantly higher.

For instance we have a client who invests in the region of $2,000 once a quarter for just 250 newsletters.

This means the cost for each newsletter is $8 which means by the time the publication is packaged and posted the client has spent about $40 a year on each customer.

The client sells a high value product and considers the investment well worth spending that amount for the return on investment.

Other clients may have as many as 10,000 or more copies produced.

A business having 10,000 copies produced is investing after writing, design, printing and posting in the region of $13,000 a quarter.

The unit spend on each client in this instance is just $1.30 per quarter or $5.20 a year.

In his book 'Automatic Marketing', Benjamin Hart writes about the awesome power of a newsletter and gives a great 'dollars-and-cents' illustration of how important newsletters are to a business. He breaks it down as follows.

Supposing you were investing $10 a year per client.

If the profit on your average sale to a customer is $100, you would have to make only one sale every 10 years to that customer to break even on your newsletter. But what if the profit on your average sale is $300 or even $l,000?

You can see why sending a regular newsletter to your customers, prospects, and former customers can yield an excellent return on investment – better than most other forms of promotional activities.

Contact us
For any enquiries you can speak to us from anywhere within Australia for the price of a local call on 1300 557 660 or via email: info@mediasupportservices.com.au