It’s part of Colgate’s campaign promoting their dental floss.
First of all, just have a look on the images below.
Now that you have looked at the images no doubt you noticed something on the man’s teeth.
- In the first photo, the guy has just one ear
- In the second one, there’s an extra arm on the man’s shoulder
- In the third one, the woman has 6 fingers
If you haven’t noticed those details, the Marketing Campaign did its job! Because they showed that a piece of food on one’s teeth grabs more attention than anything else – hence the need to use floss.
It’s a great example of how lateral thinking can come up with a winning concept to project the message extremely effectively. Great creativity!