It’s our belief an enormous percentage of advertisements and brochures are a complete waste of money – they fail to grab people’s attention and interest – and if they’re failing to do that, we see no point in producing them and believe clients are better off to not waste their money.
For us to keep our own personal ethics in order we have to believe in what we do – hence we flatly refuse to produce the traditional ‘one step advertisement’ with the name of the company at the top and a few bullet points below as seen in so many newspapers and magazines. As far as we’re concerned clients and other graphic design houses produce them because they know no better.
