Relationship Marketing: It’s the only truly effective way you can differentiate your agency and enhance your chances of getting home owners to call you – instead of the others!
No doubt your agency draw area is much the same as every other area; getting a listing is highly competitive. A race to find the prospective seller first!
Have you noticed, how defensive many prospective sellers have become? They come on board reluctantly after speaking with half the other agents in the area and they haggle for a reduced fee?
If this has happened to you, here’s why it’s happening.
Research has found the problem is simply that the prospective customer doesn’t actually recognise you as a stand-out expert – someone significantly better than the other area agents.
It has found that people rarely haggle with those who they regard as experts – the best in their field and who they know, like and trust. As proof of the fact that they haggle less with people who they know, like and trust, think about your repeat customers – they usually haggle far less.
From the prospect’s point of view, real estate agents are all much the same - competing to get their business. To them, you’re just another sales pitch coming through the front door in the form of media advertising, appraisal cards, 'tell 20s', or as a sales person.
To get them to regard you as different to the others, you have to do things differently. You need to do something that will give you a side-door entry!
So What Sneaks In The Side Door That Can Make Your Marketing So Much Easier?
There’s only one truly effective way of positioning an agency in people’s minds as being ‘the agency’ to call for an appraisal.
It’s called ‘Relationship Marketing’
Imagine what it would be like if most home-owners in the area regarded your agency as different to the others - the tops. The people with the 'mostest' – the people who know more about the patch than anyone else.
If you were the agency who they knew, they liked and they trusted – as a result of your 'relationship marketing' then, you’d be first cab off the rank for being called for an appraisal. But is this possible?
How could a marketing program get you closer to this ‘Utopia’ for gaining listings?
Think about what just about every property owner wants to know - whether they’re currently interested in selling or not..
Just about all of them - whether they’re hot to sell at the moment or not – they’re always interested in:
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For any enquiries you can speak to us from anywhere within Australia for the price of a local call on 1300 557 660 or via email: info@mediasupportservices.com.au
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