If you want your website to be reasonably prominent in Google’s listings there’s something important you need to know.
Content is crucial! You really need the right content for the SEO of your web site.
The Google search engine has been specifically designed to search for sites that have good useful content – content that’s likely to be of interest and use to a site’s readers.
That means the days of making a site much like a Yellow page advertisement are over.
Sure you can promote your services but you need to be mindful of the fact that the website was set up to be a means of gaining information – not necessarily as a glorified telephone directory.
Think about what you would want if you were searching for information.
Suppose for example you marketed office furniture.
It’s no longer sufficient to simply toot your horn about the wide range of brands you stock and what clever people you are in offie fitouts.
If you want good search engine ranking you would need to give advice on what to consider in designing office space, tips on how to plan the space, discuss particular styles of furniture and their functionality and maybe give advice on interior décor.
The more information that’s going to be of use to your site visitor, the greater the likelihood your site will achieve a high ranking.